ConvertingEvery Visitor into Subscriber-If a person visits your website and leaves, chances
are that he or she will not come back, especially if there are no compelling
reasons to do so. After all, we all behave rather impulsively on the Internet,
so much so that we can easily forget where we were 10 web pages ago.
But the bottom line is that your visitor may not come
back to your website again. If 1,000 visitors visit your website, leave and
never come back again, you can imagine the amount of potential revenue lost,
simply because they do not come back. You could have converted a fraction of
the visitors into your customers.
Some may say that creating unique content can keep
some of the visitors coming back, but very often, unique content is not the solution.
The real, long-term solution lies in converting your visitors into subscribers
of your mailing list.
Before your visitor leaves your website, you want to
convert him or her into your subscriber via a simple opt-in to your mailing
list. You do this by asking for your visitor’s name and email address through
your opt-in form.
And if your visitor signs up to be on your mailing
list, you can still follow up with him via email. You can get your subscriber
to consider your offer, or endorse another offer to him or her.
All in all, you want to convert as many visitors into
subscribers as possible and obtain the potential revenue you rightfully deserve
– the easy, wise way.
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